How to sponsor ads on Instagram – place and run sponsored ads

Instagram-sponsored-ads-example




Instagram sponsored ads guidelines to grow your business.

Instagram has already introduced advertising features to sponsor ads on Instagram and place sponsored ads. Advertiser promoted their product in an alternative way to earn revenue using Instagram social network . However, promoting products using Instagram wasn’t easy, till now, impossible. Since there were no apps to insert Instagram sponsored ads.

Index:
1. Introduction of Instagram sponsored ads:
1.1 User interest based sponsored ads
1.2 User flexibility to remove ads on Instagram
1.3 How to hide sponsored ads on Instagram?
1.4 Quality evaluation of sponsored ads and performance metric
2. Instagram ads list to advertise your business
2.1 Best Instagram ads
2.1.1 Operative and measurable links
2.1.2 Image slides
2.1.3 Call to action
3. Set up Instagram ads with Facebook Fan Page
3.1. How to connect Facebook Page with Instagram account?
3.2. How to create ads on Instagram - run sponsored ads
3.3. How to create Instagram ads using Facebook power editor
3.4. How to run Instagram sponsored ads from third party ad provider

So far so good, Instagram now allows us to post sponsored ads. But you’ve to know how to use Instagram sponsored ads feature properly. In order to increase your sales, you’ve to be familiar with peoples who have an interest in your products and grow your business more. Also, you should know all Instagram sponsored ads list and the best ads among them, how to create ads and post on Instagram. Also you need to know how to remove sponsored ads on Instagram. It’s time to learn Instagram sponsored ads guidelines.

You may also interested to read:

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  3.  What happens when you block someone on Instagram?

In this article from Msntechblog, we are going to tell you on How to sponsor ads on Instagram so that you learn the new Instagram sponsored ads functionality of this social network.

Introduction of Instagram sponsored ads

From now on, Instagram will accept insertion of quality advertisements so that companies can reach new users and/or customers who may have an interest in their products. As a leading social network, it is very difficult task to maintain user interest as well as providing advertising, as everyone hates unusual advertising on the web.

For this reason, Instagram will introduce advertising naturally in order to avoid the feeling of “spam” and get the effective results of the campaigns.

User interest based sponsor ads on Instagram:

Ads type varies depending on the product categories of the advertiser. You need to display product ads to a particular user who has interest for that product. Otherwise, he/she will simply close it and get bored on this social network.

For this reason, ads must be segmented by user interests, profiles, and accounts that are following you. As with Facebook ADS, Instagram will also be able to filter the users who want to send the advertisement to, thus, maximize the investment.

User flexibility to remove sponsored ads on Instagram

As with other social media ads applications, Instagram will also be able to close ads that are not relevant to the user, thus making that type of advertising never appear on your Instagram timeline. Thus, you are protected from charging money for irrelevant viewers which in turns increase effective visibility of your ads.

How to hide sponsored ads on Instagram?

To hide Instagram sponsored advertisement, you only need to click on the right side of ads, where the word “Sponsored” will appear. You will find there a new option “Hide”. By marking it, you will avoid this particular advertisement or similar type from appearing again. In this way, marketing campaigns are adjusted to the client’s interest.

Quality evaluation of sponsored ads and individual ads performance metric:

Similar to other social networks, Instagram will also review all ads before they are being published to have a control of the quality and content that is advertised. Also, as advertised, the advertiser will be able to segment the audience to which his ad is directed to ensure that the results are optimized, as well as offering a complete analytical system that allows you to measure the results in order to make further improvements and re-evaluate each campaign.

Instagram sponsored ads list to advertise your business:

In this new system of Instagram sponsor ads, companies will be able to make “Premium” posts, that is, a different type of sponsored post which highlights its content to users and guides it for sale. This particular type of post includes the following Instagram ad examples:

Best Instagram sponsored ads:

Operative and measurable links:

Photos: Instagram sponsored ads size will be 1,080 x 1,080 pixels with 1:1 image aspect ration. It’s caption can contain only text with maximum 125 characters.

Instagram photo ad example
Photo Ads: You can place only one image and linking to an external URL.

Image format for sponsor ads file types are only .jpg or .png and it may not exceed maximum size: 30 MB (mega byte). Three types of image ratios are accepted: Landscape (1.91:1), vertical (4:5) and square (1:1), but the maximum image resolution will 1,936*1,936 pixels.

Instagram is currently not allowed to insert links unless you put it manually in the image description. With the recent option, companies will be able to integrate their links to increase the profit of each campaign.

Instagram sponsored photo ads spec and recommended size are mentioned by the below image.  For detail information, you can visit Instagram ads related Facebook help page.

Instagram Link Photo ads size and spec

Source: Instagram Sponsored Photo Links Ads

Videos: Instagram sponsored video ads maximum size will be 4 GB (Giga Byte) with 1:1 video aspect ratio and maximum 30 fps (Frame per second) rate. It’s caption can contain only text with maximum 125 characters also.

Instagram video ad example
Instagram Video Ads: You can share video with sound. Maximum length of video is 30 sec. Also you can link out to an external url.

Allowed video format for Instagram sponsor ads is only .mp4 with Stereo 128 kbps (Kilo Bytes per seconds) AAC audio compression. Three types of video ratios are accepted: Landscape (1.91:1), vertical (4:5) and square (1:1), but the minimum video resolution will be 600 x 315 pixels (1.91:1 landscape) / 600 x 750 pixels (4:5 vertical) / 600 x 600 pixels (1:1 square). There is no minimum length of video duration, but maximum length is restricted to only 60 sec.

Instagram sponsored photo and video ads spec and recommended size are mentioned by the below image.  For detail information, you can visit Instagram ads related Facebook help page.

Instagram Link Video ads size and spec

Source: Instagram Sponsored Video Links Ads

Image slides/carousal:

Photos: Instagram sponsored ads size will be 1,080 x 1,080 pixels and image ratio will be 1:1. It’s caption can contain only text with maximum 125 characters.

Furthermore, Instagram sponsored ads will also allow the advertising company to upload several images of the product to be sold. Moreover, those images can be viewed as a slide with an image scroll.

Instagram slides ad example
Photo Slides Ads: You can insert multiple images to scroll and also linking to an external URL.

Photo slides can contain minimum 2 images to maximum 10 images. Slides image format for sponsor ads file types are only .jpg or .png and it may not exceed maximum size: 30 MB (mega byte) per every image in slide. Minimum resolution of every image in slides will be 600*600 pixles and maximum resolution will be 1,080*1,080 pixles.

Instagram sponsored  slides / carousal photo ads spec and recommended size are mentioned by the below image.  For detail information, you can visit Instagram ads related Facebook help page.

Instagram Photo Slides ads size and spec

Source: Instagram Sponsored Photo Slides Ads

Videos: Instagram sponsored video slide maximum ads size will be 4 GB (Giga Bytes) with 1:1 aspect ratio and maximum 30 fps (Frame per second) rate. It’s caption can contain only text with maximum 125 characters also.

Allowed video format for Instagram sponsor slides ads is only .mp4 with Stereo 128 kbps (Kilo Bytes per seconds) AAC audio compression. Minimum video resolution will be 600 x 600 pixels and maximum video resolution will be 1,080 x 1,080 pixels. Video slides minimum duration is only 3 sec, but maximum duration is restricted to only 60 sec.

Instagram sponsored  slides/ carousal video ads spec and recommended size are mentioned by the below image.  For detail information, you can visit Instagram ads related Facebook help page.

Instagram Videos Slides ads size and spec

Source: Instagram Sponsored Video Slides Ads

Call to action:

Recently, social network Facebook has ads which have buttons containing messages like “Buy now“, “More information“, and so on. You can also use call to action option on every photos and videos ads on Instagram to interact with your users directly and guide them what you want.

Set up Instagram Ad with Facebook page:

In order to use Instagram ads, initially you need to have a Facebook fan pages. Because Instagram ads run with the Facebook fan page, so it’s dependent on Facebook.

If you login to your Instagram account, there will no option to use sponsor ads. The first thing you need to do is to sync your Instagram account with Facebook account.

How to connect Facebook Page with Instagram account?

Follow below steps to connect your personal Facebook Fan page with Instagram account:

Login to your Facebook account and go to your Facebook Fan page from left “Page” option.

connect instagram with facebook step 1

Now select “Your Pages” from top menu bar and click on your Facebook Fan Page.

connect instagram with facebook step 2

Now click on the Page “Setting” option.

connect instagram with facebook step 3

From left panel click on “Instagram Adverts”.

connect instagram with facebook step 4

Now, click on “Add an account” to sync your Instagram account with Facebook.

connect instagram with facebook step 5

Insert Instagram “Username” and “Password” information. Then click on “Confirm”.

connect instagram with facebook step 6

How to create ads on Instagram – run sponsored ads

In this article from Msntechblog, we give you some ideas for you to know how to use Instagram as a company.

How to create ad unit using Facebook Power Editor:

You can effectively create any types of ads unit using Facebook power editor. But the scope of using Facebook editor is limited. Thus you need to check first either this option is available to your account or not.

  • Log in to your Facebook account and then open Facebook Power Editor.
  • Start with clicking “Create Campaign” button.
  • A pop up menu will appear. Type your “Campaign Name” in black box.
  • Now select one “Campaign Objective” from the drop down list. For example i select here “Traffic”
  • Now you have to create new advert set. Type the name of the advert in the empty box besides “Advert set name”.
  • Finally click on “Create” button to create your first campaign and advert unit.
  • Now a campaign editor panel will appear where you can set the “Limit” of your campaign.

How to create instagram sponsored ads using power editor

  • Click on “Advert Sets” option from the top horizontal bar besides “Campaigns”.
  • You need to edit this campaign to appear ads on Instagram. Click on “Edit” button.
  • In the editing page, you can adjust and configure your advert settings. For example, you can select your budget and schedule, audience country and age limit, etc.
  • Now scroll down till you found “Placement” option.
  • Select the radio button “Edit Placement”. Several option will appear including “Device Types” and “Platforms”.
  • Now only select “Instagram” from the Platform option.
  • By default add will appear on Instagram Feed. If you want also to appear ads on Instagram stories, you need to click on “arrow button” besides Instagram and select “Stories”.

Configure power editor to show ads on Instagram

  • Finally you’ve add a payment option to run the ad campaign.
  • You can simply click on the Advert Manager on the red notification panel.
  • In “Advert Manager” page, you need to insert and verify your payment details.

How to run Instagram sponsored ads from third party ad provider:

Currently, there is no useful functionality to place ads in Instagram from the same app but must be done from Facebook power editor or associated partners like Ampush, Nanigans, SocialCode, Unified, Brand Networks, 4C, etc. Through this web, you can create your ads in the social network and reach your potential customers. Thus, improve the rank of product brand and even increase your sales.

Moreover, you should have known that Instagram network is developing its own API platform to offer the advertising service from the same app. Thus you will have an advertising experience similar to Facebook but with new features.

If you want to read more articles similar to How to sponsor ads on Instagram – post and run Instagram sponsored ads, we recommend you to enter our Instagram category.



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