Allwyn takes control of UK National Lottery

Allwyn formally completed a takeover of Camelot, the current lottery provider, in February last year and will take over running the National

Allwyn's marketing approach hinges on attracting new players and showcasing the National Lottery's individual product brands

allwyn national lottery Allwyn has officially taken control of the UK National Lottery, 16 months after it was awarded the licence by the Gambling Commission

allwyn lottery Allwyn UK became the operator of The National Lottery on February 1, 2024, with the ambition to offer more games, attract more players, inject more